Role of Advanced Segments for Ecommerce Analysis by Manish Shrivastava

The Search Engine Optimization and promotion process has gone through a complete change in recent years. Any organization engaged in web ecommerce development earlier had to use only filtered Google analytics data to know about the performance of the website. However, now, as the advanced segments for ecommerce analysis is separately available with Google Analytics, the overall performance analysis has become more conclusive.

Advanced segments are the latest features in Google Analytics that help in segmenting data based on performance criteria for the ecommerce website. Advanced segments can be effectively used in any ecommerce site solution where the users can track the site's performance in a detailed way. A few benefits are:

Track visits with transactions The Visits with Transaction section gives information only about the traffic that resulted in a transaction or a sale in the website. Apart from this, the user can correlate Paid Visits and non-Paid Visits and compare results graphically.

Revenue for every landing page Advanced segments have a separate option to know about revenue generated from each landing page. One can also know other details like time spent on the page, click-path data and internal site search data etc. for the landing page. Based on this data, any ecommerce website builder can retouch the landing pages accordingly.

Product performance There are options to know about the relative performance of various products in caparison with ad source, campaign etc. The data is useful to find out the best productive source of an ad or promotion campaign for a certain product.

Knowing high-value visits With advanced segment, the user can analyze the source of high-value visits or products that have frequent transactions. One can also find out details of traffic by setting threshold values on different parameters.

Checking returned customers. If the website owner designed a membership program by an ecommerce web design services provider, the returning customers can be easily tracked with the 'affiliate' ecommerce field. This field checks data dynamically and reports can be generated for those returning customers with detailed analysis.